NEW YORK, United States — as global economic woes continue to wear on customer expenditure, some fashion and luxury company are teeter on the point. Blue chip brands are hesitant development plans in order to focus on survival tactics, while less important labels with limited possessions are faced with the reality of sudden total destruction. It may not seem to be the ideal time to establish a new sticky tag, but New York-based womens wear designer Karolina Zmarlak remains unfazed.
“All ventures in the business of fashion are threatening because it is a manufacturing that is continually moving, contradictory, and proceeds-challenge,” she argues. “But it would be tragic to not face the demons and complexities by attempting to ‘wait it out. Faced with tight personal credit, consumers want more bangs for their hard-to-part-with bucks. “We have in use this profoundly to compassion by enabling each piece to be damaged in various, truly distinct ways,” notes Zmarlak’s commerce collaborator, Jesse Keyes, adding: “Just as the Parisian woman is famously able to style the same garment in a myriad of ways with trimmings; our pieces can be accessorized within their own arrangement.”
Zmarlak’s current offering consists of well thought out and beautifully execute design that give a whole new meaning to value shopping. There are two-toned, silk Georgette tops with complementary hues that can transform into a short, architectural dress, a Samurai-like wrap blouse and even a bulbous, Lanvin-like top. Trousers are made with active wear material to structurally resemble leggings, but are cut high for a slimming effect around the waist. Zmarlak’s gowns also offer the same transformational value, and gratitude to their ground-breaking implementation, are designed to fit any size.
And the adaptability doesn’t end there: almost all of the pieces can be worn inside out and are infused with enough Lycra that you can literally throw them into your suitcases without distressing about wrinkles. We hope the clothes will be seen as speculation pieces for the woman’s closet,” Zmarlak says. “Our design is not trend-driven, but rather can be considered to hold to convinced characteristic basics, while being forward in their appearance, manufacture and excellence.”
The line is aesthetically well considered, but Zmarlak ups the irresistibility feature further with a willing to help and practical price point too. “We wanted to offer a price range that would be realistic for the modern woman which become her investment pieces—she can undergird and layer her entire clothing with our design-driven brass tacks,” insists Keyes.
When asked how she feels about starting a line amidst the financial maelstrom, Zmarlak reamains unconcerned: “Now is the time to show strength, build individuality and be convinced that we will find our customer and vice versa.”
With conviction like that, who’s to argue against it? Takashimaya positively didn’t. The important Japanese department store just bought the rookie womens wear line.